1. Smart Tourism in India: Leveraging Technology for Enhanced Visitor Experience.
- Author
-
R., Naveen Kumar, R., Pavithra, V., Yuvaraj, and Kumar, T. Muthu
- Subjects
TOURISM ,ARTIFICIAL intelligence ,INTERNET security ,MOBILE apps ,INTERNET of things ,AUGMENTED reality ,TOURISM websites - Abstract
India is embracing ‘smart tourism’ by leveraging technologies like Internet of Things (IoT), artificial intelligence (AI), big data analytics, mobile apps and augmented reality (AR) to provide personalized experiences for visitors. This technology revolution is transforming India’s tourism industry, but challenges such as cyber security and cultural authenticity remain. An empirical study reveals significant connections between positive perceptions of AI, AR and technology’s role in ecofriendly initiatives and sustainability within smart tourism. This study looks at future where technology seamlessly blends with India’s unique tourism offerings, creating unforgettable experiences, while ensuring responsible and sustainable development. The analysis reveals significant correlations between respondents’ opinions regarding various aspects of smart tourism such as AI integration, AR usage, technology in ecofriendly initiatives and sustainability. These technologies improve crowd management, resource optimization and visitor experience, transforming tourism perception and engagement. [ABSTRACT FROM AUTHOR]
- Published
- 2024