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1. USE OF TRADING STAMPS BY THE SMALL RETAILER.

Author

Ferber, Robert, Meloan, Taylor W., and McCammon, Bert C.

Subjects
TRADING stamps (Coupons), SALES promotion, FOOD stamps, RETAIL industry, SMALL business, COMMERCE, MARKETING, RETAIL stores, QUESTIONNAIRES
Abstract

What can trading stamps do for the small retailer? A survey of Indianapolis merchants-stamp users, ex-users, and nonusers--shows that those in strong competitive positions, who adopted stamps soon after they were introduced in the market, and promoted them aggressively had best results. [ABSTRACT FROM AUTHOR]

Published
1958
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