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Beyond city branding shows the emergence of digital transformation for urban planning, which not only symbolizes the advancement of the use of technology as branding for cities in Indonesia but also as a structured effort to improve the achievement of sustainable development by using technology that is suitable for the growth and development phase of diverse cities in Indonesia. It began with data for development is usually highly dependent on official data from the government. In the digital transformation era, there will be opportunities to provide alternative data by utilizing existing technology to expand citizen communication channels, including social media, which needs to be equipped with requirements to be used as a data source for urban planning. Digital transformation for urban planning should be able to answer the challenges of the context of urban planning in Indonesia with the keywords urban problem, urban growth, planning, and sustainable development, including in choosing the appropriate theme of urban planning of the digital transformation era, which will be highlighted using advance technology. In the case of popular city planning concepts to be adapted like a smart city that tends to be as city branding, it is supposed to be justified, structured, and implemented by considering the planning system, urban governance system, as well as regional autonomy policy in responding to the challenges of urban planning in the era of digital transformation in Indonesia. Here appears the role of soft infrastructure where factors beyond the technical engineering side play an important role, namely human factors, social systems, the competitive side of the private sector, and governance. [ABSTRACT FROM AUTHOR]

In this paper, the research discussed analyzes the tourism experience in Indonesia, this study aims to explore the factors influencing the experience of city branding. The empirical application is based on a study of 373 visitors traveling in Indonesia, analyzed using the Rasch model. The present study aimed at a credible and accurate measurement scale that will help to clarify the definition and enhance the successful management of tourism experience. We have developed a 16 -point size of tourism experience that we assume extends to many of the tourist destinations. The scale consists of six fields: hedonism, novelty, refreshment, local culture, significance, and dedication. Data are of assistance to the tourism experience 's dimensional framework as well as its accuracy and validity within. [ABSTRACT FROM AUTHOR]

This paper examines how informality is utilised in the branding of urban kampong and how this reshapes kampong development in the context of the global South. We examine the case of Suci area, Bandung, which the local government relabelled as a 'creative tourism kampong' in order to rejuvenate the identity of the long-established businesses in the area. Informality is thus strategically used to develop the brand identity of the kampong. The brand of 'creative kampong' is used to reflect that deprived communities residing in the kampongs can participate in the local development agenda for promoting the creative economy. However, the policy strategies have not gone beyond relabelling the name: the characteristics and potentials from informality in the kampong are not aligned with and translated into actions to promote creativity and innovation in the existing local enterprises. As the result, the branding strategy could not develop awareness and esteem about the brand image that the kampong is being revitalised as a creative kampong. [ABSTRACT FROM AUTHOR]

This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities. [ABSTRACT FROM AUTHOR]

In recent decades, many metropolitan cities have invested in large-scale infrastructure projects to position themselves strategically as competitors in the global economy. Most of these projects visibly transform places by introducing iconic images to reflect the city's global status. One crucial question surrounding these physical changes is how citizens, and particularly communities in the vicinity of the projects, might perceive the transformed place based on their daily practices and individual experiences. Therefore, this article aims to explain the possible conflicts between project promoters and people in the adjacent areas in relation to the creation of place within a large-scale project development through the concept of place-making. The case study is an urban redevelopment project under the branding of Tangerang LIVE 2020, in the Jabodetabek Metropolitan Area in Indonesia. The project is a government's response to globalisation challenges through the creation of a sustainable city. Qualitative in-depth interviews and observations show that the use of large-scale projects as tools for the city's branding strategy have largely contended with people's daily spatial practices, especially because of the failure to provide information to the affected group of people. [ABSTRACT FROM AUTHOR]

The purpose of this research was to analyse Jakarta's city branding by profiling the groups of international tourists based on their travel behaviour and socio-demographic profile. This small-scale study surveyed 100 foreign tourists who visited Jakarta and stayed at least one night during the previous 12 months. The research employed cluster analysis to group foreign tourists with similar characteristics and preferences. Using a city branding hexagon as measurement variables, the results suggested there were three groups of foreign tourists with different characteristics and preferences during their visits in Jakarta. These are named On Duty Traveler, Deja Vu Traveler and New Face Traveler. The On Duty Traveler segment is the most dominant type of traveller, visiting Jakarta for working purposes and comprising travellers from the Asia-Pacific region. Understanding the differences between these three market segments and their demands provide the government with important information to inform Jakarta's City Branding and the creation of distinct marketing programs to appeal to each segment. [ABSTRACT FROM AUTHOR]