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1. 'Hey, Shawn Johnson left a message for you'.

Author

Gardyasz, Joe

Subjects
EMPLOYEE recruitment, EMAIL systems in marketing, BUSINESS partnerships
Abstract

The article focuses on the personalized messages from Olympic gymnast Shawn Johnson and coach Lian Chow for the invitation to move to Greater Des Moines Partnership. It notes on the messages found on the partnership's web site where e-mail messages includes about a 60-second audio track which she and her coach invited Paul Hinder's friends to transfer in the company. In this regard, it cites on the advantage of using the technique as a tool to leverage and recruit talents.

Published
2008

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