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The research aims to diagnose the level and nature of the influence relationship between strategic awareness in its dimensions (customer service awareness, sales awareness, product awareness, competitive awareness, administrative awareness) and competitiveness with its dimensions (profitability, productivity, cost, market share, customer satisfaction) in the Asia Cell Mobile Communications Company in Iraq The research problem started from the main question (How aware are the leaders in Asia Cell for cellular communications of the role of strategic awareness in enhancing its competitiveness?), which was expressed in the main and subsidiary hypotheses. The final sample of (117) samples from the staff of Asia cell represented by (branch managers, department managers and sales center managers), and the research community in the company reached (160) samples, using a comprehensive inventory method, as (160) questionnaires were distributed, of which (117) questionnaires were returned. Valid for statistical analysis, with a recovery rate of approximately (73%) of the number of distributed questionnaires The research reached a set of conclusions, most of which coincided with the research hypotheses, including (the clarity of interest by the surveyed company in strategic awareness and its dimensions and competitiveness and its dimensions), as the research resulted in the presence of influence relationships for strategic awareness in enhancing competitiveness in the surveyed company. [ABSTRACT FROM AUTHOR]

Administrative creativity plays an important role in improving the performance of workers in companies in general, whether public or private. One of Iraq's telecommunications companies was chosen as a case study to investigate the role of company management in improving the job performance of its employees. By polling a sample of corporate personnel and encouraging them to be more creative and innovative. The study came to a number of conclusions, one of which is that administrative creativity has a significant role in increasing the performance of valued personnel and within the parameters of good performance. Increased understanding of the relevance of creativity and its successful role in increasing employee performance is required for the adoption of administrative creativity in all of its aspects at the core of administrative operations. More attention should be paid to the power of rewards, and providing rewards of all kinds to its creative and distinguished employees in order to encourage them to generate new ideas, implement appropriate change that leads to problem solving, and thus face the era's crises and challenges by holding ceremonies in which the creators of them are honored, according to the study. The report also suggested that the importance and role of staff development be emphasized as one of the techniques that branches can use to improve their employees' performance. [ABSTRACT FROM AUTHOR]