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Dairy bull fertility is traditionally evaluated using semen production and quality traits; however, these attributes explain only part of the differences observed in fertility among bulls. Alternatively, bull fertility can be directly evaluated using cow field data. The main objective of this study was to investigate bull fertility in the Italian Brown Swiss dairy cattle population using confirmed pregnancy records. The data set included a total of 397,926 breeding records from 1,228 bulls and 129,858 lactating cows between first and fifth lactation from 2000 to 2019. We first evaluated cow pregnancy success, including factors related to the bull under evaluation, such as bull age, bull inbreeding, and AI organization, and factors associated with the cow that receives the dose of semen, including herd-year-season, cow age, parity, and milk yield. We then estimated sire conception rate using only factors related to the bull. Model predictive ability was evaluated using 10-fold cross-validation with 10 replicates. Interestingly, our analyses revealed that there is a substantial variation in conception rate among Brown Swiss bulls, with more than 20% conception rate difference between high-fertility and low-fertility bulls. We also showed that the prediction of bull fertility is feasible as our cross-validation analyses achieved predictive correlations equal to 0.30 for sire conception rate. Improving reproduction performance is one of the major challenges of the dairy industry worldwide, and for this, it is essential to have accurate predictions of service sire fertility. This study represents the foundation for the development of novel tools that will allow dairy producers, breeders, and artificial insemination companies to make enhanced management and selection decisions on Brown Swiss male fertility., (© 2021, The Authors. Published by Elsevier Inc. and Fass Inc. on behalf of the American Dairy Science Association®. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).)