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The article presents a survey on consumer information on animal welfare. The survey revealed that in Sweden, Italy and Great Britain, over 90% of consumers in every country would use product labels as a main source of information. It showed that just 36% of Swedish respondents regarded an assurance mark to be very significant with 39% believing a grading system to be very significant. The survey found that 15% and 17% of Swedish respondents believed that a grading system is not important equated to 9% and 11% of respondents in Great Britain.