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This article reports on a contract signed by Nissan Motor Co. as of December 6, 1999 that will consolidate its $1.1 billion global advertising account at TBWA Worldwide. TBWA will manage the assignment from Tokyo, japan through a joint venture it formed with Hakuhodo. Robert LePlae, account director on Nissan at TBWA/Chiat/Day, Playa del Rey, California, will relocate to Tokyo to steer the global business. A spokesman for Nissan's Infiniti division said Omnicom Group agency will handle advertising globally for both the main Nissan brand and the luxury car division.

The article reports that computer company Dell Computer is unveiling its first television advertising campaign in Japan in 1996. Key issues discussed include a description of the key features of the campaign, the primary target markets for the commercials and the creative credits for the advertising campaign.

This article features Trish Adams, managing director of Wieden & Kennedy for Tokyo, Japan's office. She has been promoted to the position from group account director at the firm's headquarters in Portland, Oregon. She joined the firm in 1997 as a management supervisor on the Microsoft Corp. account.

Focuses on the planned merger of advertising agencies Asatsu and Dai-Ichi Kikaku Co.. The merger to make the agency the third largest in Japan; Possibility of a United States holding company; Ownership of the company, which is expected to be dominated by Asatsu; A brief listing of clients.

Focuses on the long range plans of the Dentsu advertising agency of Japan. Decision to go public; Comments of agency president Yutaka Narita; Services abroad; Growth potentials.

The article reports on Japanese computer marketer Fujitsu Ltd.'s opening of a review on its advertising account as preparation in its entry into the U.S. Fujitsu is in talks with CKS Partners and incumbent Lai Venuti and Lai. The company hired Lai Venuti in December 1995, but an advertising executive said Fujitsu opened the review after not being satisfied with the agency's creative.

Reports on the team-up of the state of California with Coca-Cola Co. and United Airlines in a $23 million promotion targeting Japanese tourists. Marketing of the `California Dream' summer sweepstakes promotion in Japan; Trips to California as prize; JCB, a Japanese credit-card issuer and Sprint as the sweepstakes' other sponsors; Governor Pete Wilson's announcement of the promotion; Promotion's creative support by McCann Erickson.