1. Perception and challenges of PrimaTourism (Primate-based tourism) in Kota Tinggi, Johor, Malaysia.
- Author
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FAUDZIR NAJMUDDIN, MOHD., HARIS, HIDAYAH, HANEEF, SAMSU KAHAR, NABIL, AHMAD, NORAZLIMI, NORATIQAH, MD-ZAIN, B. M., and ABDUL-LATIFF, M. A. B.
- Subjects
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ECOTOURISM , *WILDLIFE conservation , *TOURISM , *TOUR brokers & operators , *COMMUNITY involvement , *HABITATS - Abstract
Wildlife conservation is facing a conflict of interest between the survival of wildlife and tangible benefits for humans, especially for those living in neighborhoods around the wildlife habitat. Sustainable conservation offers a balanced approach between conservation and economic benefits. PrimaTourism (primate-based tourism) is one of the important initiatives in fulfilling conservation efforts and providing income opportunities for the local community. The banded langur, Presbytis femoralis, has received minimal attention about its conservation issues and the potential solution for this is primate-based tourism. This paper aims to study the viability of PrimaTourism in Kota Tinggi Johor using quantitative surveys assessing local acceptance by villagers between August 2017 and August 2018, and on-site exploratory qualitative interviews with local nature tourism operators on ways to improve the tourism quality in the area. The consistent positive views on PrimaTourism by residents of Kampong Johor Lama in 2017 and 2018 based on the surveys showed potential for PrimaTourism development and implementation. In-depth interviews with local nature guides were categorized into five clustered themes: (1) prioritization of conservation, (2) improvement in marketing, (3) improvement in infrastructure, (4) implementing the sustainable use of natural resources, and (5) community involvement with PrimaTourism as a future undertaking toward its better implementation in Kota Tinggi, Johor. [ABSTRACT FROM AUTHOR]
- Published
- 2021