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Address figures prominently in contemporary (Latina) feminism, yet calls for further theorizing. Modes of address are forms of signification we direct at people, objects, and places, and they at us. Address constitutes a vital dimension of our corporeal interactions with persons and the material world. Our relationships are in motion as we adopt modes of address toward one another or fail to do so. Clarifying address through examples from Gloria Anzaldúa, this essay reveals its importance in María Lugones's writings. The essay thereby highlights underexplored aspects of Lugones's texts, identifies continuities between Lugones's philosophy and (Latina) feminist work that comprehends address as a carrier of aesthetic and political meanings, and illuminates the resources of a remarkably fruitful concept. Address, in Lugones, is the centerpiece of a quotidian cultural politics. Principal concepts she introduces (concerning subjectivity, critique and transformation, social categorization and interaction, the role of language, bodies, objects, and places) recruit address. Yet, by foregrounding address, the essay also brings into view unforeseen obstructions in the paths of address that Lugones champions, and an enlarged playing field that we can activate to realize desirable frames of address and derail objectionable structures. Avenues open up for further development of Lugones's insights and for inquiries into address. [ABSTRACT FROM AUTHOR]