This article offers some reflections on the development of Spanish and Latin-American media studies, especially in English-speaking countries, over the last twenty years focusing on the research of its author. It takes the following fields as its main foci of discussion: journalism, film form, theory, industry, television, institution, internet, Spain/Mexico, crisis, affect and Hispanism. The article ends by suggesting that the future of the discipline lies between the humanities and social sciences in a more sophisticated discussion of fiction content and media form than has hitherto been possible within Hispanism. [ABSTRACT FROM AUTHOR]