1. Consumer Preferences and Perceptions on Dealcoholised Wine.
- Author
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Chan, Sook Mun, Adzahan, NoranizanMohd, Ab Karim, M. Shahrim, Karim, Roselina, Lasekan, Olusegun, and Regenstein, JoeM.
- Subjects
WINE industry ,CONSUMER preferences ,NON-alcoholic wines ,WINES ,NON-alcoholic beverages ,AWARENESS - Abstract
The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours and general opinions about dealcoholised wine. Two hundred respondents were interviewed and results showed that 20% of the respondents knew about dealcoholised wine but only 9% consumed it. Most respondents (81%) perceived dealcoholised wine as not halal, hence the low consumption level. Despite a strong belief that dealcoholised wine has health benefits, consumers' culture of mild to no alcohol drinking contributed to its low preference. [ABSTRACT FROM PUBLISHER]
- Published
- 2012
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