1. Wooden Furniture Purchase Attributes: A Malaysian Consumers' Perspective.
- Author
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Mohamed, Shukri and Tan Poh Yi
- Subjects
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CONSUMERS , *PURCHASING , *MATERIALS management , *DECISION making , *LIVING room furniture , *HOME furnishings , *DECORATION & ornament , *HOME economics equipment - Abstract
Consumers evaluate a product based on various attributes when making a purchase decision. In this paper, the types of attributes important to Malaysian consumers when purchasing wooden living room furniture were investigated. Data were gathered from a questionnaire survey of 115 mall-intercepted adult respondents on the perceived importance of five products- and two store-related attributes. It was found that (in rank order) quality, design, and price of the wooden furniture were important product-related purchase attributes for Malaysian consumers. These consumers are expected to limit their purchase to neighbourhood outlets as the location of retail outlets is perceived as an important store-related attribute. Demographic characteristics of the respondents have an influence on the perceived importance of the attributes. [ABSTRACT FROM AUTHOR]
- Published
- 2008