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The article presents information on the Winchester, Massachusetts -based children's only shoe store Kids Footstop, opened by father of three Eric Keough in March 2011. It mentions that the store within six months has managed to carve out a niche in the children's market. It explains the reasons that prompted Keough to open the children's only shoe store. It states the marketing strategy adopted by Keough to sell his products.

The article reports on the developments of Newburyport, Massachusetts-based footwear firm Polliwalks. The company, which introduced a line of molded children's shoes shaped like animals and insects in late 2007, has appointed Rick Thornton as its president and chief executive officer (CEO). Polliwalks has also entered a partnership deal with private equity firm the Walnut Group.

The article reports on the designer collaboration established between New York socialite Lucy Sykes and Stride Rite Corp. The Lexington, Massachusetts-based company is partnering with Sykes, a children's wear designer, on a new collection of footwear for infants and toddlers that is set to debut for spring 2007. Styles for the new collection include Liberty print espadrilles and ballet slippers, thong sandals and gold moccasins for girls and vulcanized boat mocs, canvas sneakers and driving shoes for boys.