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Water shortages in rice production represent a formidable challenge for the world's food, economic, and social security. Water is the most important single component for sustainable rice growth, especially in the world's traditional rice-growing areas. Therefore, this study attempts to evaluate the improvement of rice water productivity in Northern Iran on the basis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. This study is a qualitative-descriptive survey. A random sampling method was used to determine the sample size, and finally, 105 male and female rural facilitators in Sari city (the capital of Mazandaran Province located in Northern Iran) were surveyed. The results showed that the development of appropriate infrastructure, increasing new irrigation and drainage networks with the aim of increasing the use of efficient water technologies, was the most important strategy. The most necessary strengths, weaknesses, opportunities, and threats to improve the water productivity and management of paddy farms in the study area are, respectively, as follows: "fertile paddy fields and relatively good soils in most areas", "weakness in the participation and interaction of users in water resources projects and paying attention only to the physical development of irrigation networks and ignoring the issues of network operation and farmers' participation in the management", "improving irrigation planning", and "surplus harvest from Tajan River and drop in water level". Obtained findings may be used to address water scarcity and water quality management issues in the agriculture sector. The results demonstrate that, under potential climate change and water shortages, SWOT may be seen as a guide for contingency initiatives. [ABSTRACT FROM AUTHOR]