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Abstract: Prices may fail to explain farmers’ land allocation if the relevant decision prices are “shadow prices” that deviate from market prices. This may be the case for farmers who attach significant non-market values to their crops. I theoretically explain why land allocation may not respond to market signals even if transaction costs are not binding. I use nationally representative rural household data from Mexico to show that shadow prices better explain the land subsistence farmers allocate to traditional maize in this center of maize diversity. I discuss the importance of non-market values in understanding supply response and on-farm conservation of traditional crops. [Copyright &y& Elsevier]

Shadow prices guide farmers' resource allocations, but for subsistence farmers who grow traditional crops they may bear little relationship with market prices. We theoretically derive shadow prices for a subsistence crop with nonmarket value, then estimate shadow prices of maize using data from a nationally representative survey of rural households in Mexico. Shadow prices are significantly higher than market prices for traditional but not improved maize varieties. They are particularly high in the indigenous areas of southern and southeastern Mexico, indicating large de facto incentives to maintain traditional varieties there. [ABSTRACT FROM AUTHOR]