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Provides information on the mass media market in Detroit, Michigan as of November 8, 2004. Terms of a contract won by WDWB from the basketball team Detroit Pistons to become the broadcast television flagship of the team; Events that generated advertising revenue for WDIV-TV; Ranking of the radio stations in Detroit; Advertising spending by the media in Detroit in 2002 and 2003.

Profiles Carol Lawrence, supervisor of local market media at Campbell-Ewald/Detroit. Lawrence's views about her job; Career history; Work methods; Personality.

Focuses on General Motors' plan to consolidate media buying duties at Warren, Michigan-based GM Mediaworks. Possible media planning and creative changes; Part of the reorganization of the automaker's sales, service and marketing structure; Brainchild of company executive Ronald Zarrella.

Discloses Chrysler Corp.'s plan to consolidate the media buying for its dealer advertising in the United States at PentaCom, the BBDO Worldwide unit in Troy, Michigan. Incumbent agencies handling Chrysler's dealer planning and buying; Implications of the consolidation at PentaCom; Background on the account.

The article discusses Detroit, Michigan's loss of automobile media buying dollars to New York City. Omnicom Group's media buying firm PHD announced it would move its media buying operation to New York, leaving Ford Motor Co. as the only automobile company in Detroit with its media buying in that city. Ford's new vice president of marketing, Jim Farley, could decide to move media buying to New York as well.

The article presents information related to Chrysler Corp.'s national television-buying dollars. The Omnicom Group media-buying shop PHD said that it was moving hundreds of millions of Chrysler's dollars to New York from Detroit, Michigan. A Ford Motor Co. spokesman said that his firm does not expect to make any changes in the way it buys media.

The article reports on the fear of advertising firms over losing automakers business in Detroit, Michigan. According to the report, creative accounts on brands that spent $880 million measured media in 2006 have fled the metro area as DaimlerChrysler Corp. moved its Jeep brand to San Francisco-based Cutwater and General Motors Corp. shifted its massive corporate account to Los Angeles-based Deutsch from the Birmingham office of McCann-Erickson.

The article reports on the issues that about 24 percent audience who decline for evening and late local television news broadcasters over the past decade has not translated into discounted rates for advertisers in Detroit, Michigan. According to a research provided by Nielsen Media Research, nearly 400,000 fewer households tuned into the 5, 6 and 11 p.m. newscasts in the city during the May "sweeps" period than did in 1997.

Ed Victor Ltd. used to have an ad agency in Bloomfield Hills, Michigan that posted a modest profit from media buying, creative services and voice-over work. But pressure from clients to trim costs and reduce fees reached a point last year that Victor moved his much smaller agency, Victor Associates Advertising Inc., to a restored barn near his house. Cost-conscious clients and reduced spending are some of the factors driving an overall loss in local advertising jobs during the past five years. According to figures tracked by the Bureau of Labor Statistics, there are about 11,700 local advertising-related jobs in metro Detroit— 1,000 fewer than in 1999.

The author reflects on the shifting of automotive industry accounts to out-of-state advertising agencies in Detroit, Michigan. According to the author, the shift would mean losses in jobs and in prestige for some of the local agencies. The author stresses that if the advertising agencies on the coasts hit home runs with new campaigns, it may say something about the quality of the city's agencies.

The article reports that Simons Michelson Zieve Advertising Inc. in Troy, Michigan has been named advertising agency of record for the Detroit Tigers. SMZ's work will include TV and radio commercials, outdoor and print ads, media planning and buying, public relations, and promotional event assistance. Spending was not disclosed. The Tigers used Watercooler Advertising in Grosse Pointe Park for creative and handled media internally the previous year.

The article profiles Cindy Nelson, general manager of planning and buying agency Pentacom in Troy, Michigan, in 2001. Key issues discussed include background information on Nelson and her professional career, her key personality traits and their role in her success in business and Nelson's views on the business sector.

Profiles Darian Heyman, vice president of business development at Ann Arbor, Michigan-based media buying agency Beyond Interactive. Heyman's work as speaker at industry seminars; Heyman's revenue goals for the agency; Career history; Heyman's use of the Internet as a branding tool.

The article presents updates on advertising and media buying accounts in the United States as of January 20, 1992. A Michigan Department of Tourism nominated Brogan & Partners as agency for its four-year state tourism account currently held by Ross Roy Inc. New Jersey State Lottery awarded its account to CHC, in place of Venet Advertising. Hitachi chose Lord, Dentsu & Partners for its general-market campaign in the United States.