Search

The author emphasizes the need of the jewelry industry for promotions by public relations (PR) companies in order for sales to increase. She says that the "Got Milk?" campaign, introduced in 1993, is a good example of an industry that works together in order to foster a consumer product. The author had a lecture in Mumbai, India in January 2008, which was attended by 150 people from the Indian diamond and finance scope. She said that everyone was concerned about the growth of the fine jewelry business in the U.S.