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The article informs that footwear retailers revealed their new designs at the Children's Great Event Shoe Show, held during February 21-23, 2010 in Elizabeth, New Jersey. Retailers are seeking new and different looks in their stores that would catch shoppers' eyes and motivate them to buy. It has been stated that many vendors showcased smaller and more-focused collections as business continues to be challenging due to recession and consumers tendency to cut back on spending.

The article provides details on Kian Matthew, a high-end men's shop owned by Ted Sharifian headquartered in Englewood, New Jersey. The store supplies to the area's wealthy white-collar residents, generally business owners and executives who choose to shop locally. It emphasizes on classic labels including R. Martegani, Moreschi and Santoni. Sharifian sees to accommodate the busy schedules of the customers and also devises a creative promotional strategy due to limited advertising budget.

The article reports on the approach to be employed by shoe retailers for the fall season, highlighted at the Children's Great Event Shoe Show held in Secaucus, New Jersey on February 18 and 19, 2007. Marta Rodriguez, buyer for Tip Top Shoes, says that there is no must-have item for the next fall season. Shoestrings is keeping its budget on par with the previous fall season, according to owner Igor Lakoseljac.