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Part II. Reports on the advertising scam in Sonny Bloch's radio program aired on the WOR-AM station in New York City. False claims about investment products; Imprisonment of brothers Timothy and James DeAngelis for their fraudulent activities on the program; Trial of Bloch for his role in the advertising deception.

Profiles ten New York City real estate developers. Daniel Brodsky; Ian Bruce Eichner; Jeffrey Glick; Peter Kalikow; Joshua Muss; Bruce Ratner; Stephen Ross; Larry Silverstein; David Solomon; William Zeckendorf Jr.

Looks at how the deregulation of the electric companies in New York could affect businesses. Results of a survey conducted by market research firm, Leo J. Shapiro and Associates Incorporated; How New York's businesses feel about the corporations that monopolise the industry; Inadequacies of the major electric companies in New York. INSETS: Making the move.;Pro or con?.;Details behing DREG survey..

Presents statistics on New York City's real estate industry as of 1994. Office vacancy rates; Problems with office space requirements; Discussion of how Bear Stearns satisfied its office space requirements; Companies' concern over the price of offices in Manhattan; Average asking rental as of 1994.

The article focuses on industrial policy related to small business in New York City. Manufacturing in New York City is in deep trouble. While the city's efforts have been hailed from virtually all sides as something between long overdue and a step in the right direction, most experts agree that the policy simply does not go far enough. The plan's centerpiece, the creation of 16 so-called industrial business zones scattered across the city, is a prime example. The plan envisions the zones, which are expected to be drawn by the end of the year, as places where manufacturers can find the low rents and stable tenancies they need.

The article informs that Manhattan-based Children's Progress Inc. uses the Internet and the latest in testing technology to assess the learning skills, and pinpoint the learning weaknesses, of children ages 3 to 8. This year, the company expects to post sales of $1 million and introduce its testing tool to large school districts from Philadelphia to New York. Not bad for a firm whose founder is far beyond most people's definition of retirement age. He is 80-year-old Eugene Galanter, head of Columbia University's psychophysics laboratory, who in 1999 decided the time was right to try his hand at entrepreneurship.

The article focuses on the dependence of people on public transport in New York. According to the author, no other city in North America is as dependent on public transportation as New York. Some 7 million people ride the city's subways and buses daily, or about four out of five rush-hour commuters. The result is a distinct mass transit culture with all kinds of surprising implications. Mass transit appears to keep New Yorkers slimmer and healthier than their suburban, car-dependent counterparts. It also affects New Yorkers' health, their shopping habits, how involved they are in a local community and even their mental health.

The article reports on the school system in New York. The City University of New York (CUNY) was mired in racial politics, graduating less than a third of its students and reeling from years of admitting pupils who could barely read or write. Once known as the Harvard of the working class, it had become better known as "Remedial U." Even graduates of the old CUNY, people like New York Life Chairman Sy Sternberg, were loath to hire CUNY graduates. Open admission to senior colleges, enacted on the heels of racial unrest and student protests in 1969, exacerbated those problems, as unprepared students, many from minority and new-immigrant groups, flooded CUNY's traditional four-year colleges.

This article focuses on matters related to small business. After years of watching competitors crimp sales growth entrepreneur Charles McCorkell has decided the time has come for radical action to launch a counterattack. The owner of Bicycle Habitat in Manhattan joined a buyers co-operative that promises to marshal the power of its 300 bike shop members to deliver lower costs and fatter margins. He credits the co-op with boosting his revenues by 20% in 2004 alone, while helping him cut his cost of goods sold by 1.5%. As such success stories have become increasingly common, no wonder that more and more small business owners in New York are joining buyers co-operatives to fight back against the ever-larger behemoths that dominate many industries.

Real estate broker Jeffrey Dunne hadn't seen buyers reduce their offering bids on a commercial property in years, until now. A sudden jump in long-term interest rates in recent weeks, and the prospect of worse to come, was enough to force one bidder to quickly shave $1 million, or 5%, off his offer of $22 million for a New York area office property. A superabundance of money available at stunningly low interest rates has helped keep property values on a rising track since 2000. At the same time, rising rates could also signal a long-awaited shift in power toward traditional long-term investors and away from the highly leveraged buyers who have dominated the market for the last several years.

Two years ago, Harlem's north general hospital was on the financial brink, losing more than $20 million that year. Today, the 200-bed institution is a survivor; revenues are up and losses will drop to a projected $2.5 million this year. Backed by a $5 million grant from the fashion mogul and jointly operated by North General and Memorial Sloan-Kettering Cancer Center, the new facility gives Harlem residents access to early cancer detection, which is often the difference between life and death. The solution wasn't found in cutbacks, but in figuring out how to grow.

This article focuses on the option of self-insurance that captivates thrifty firms. Once the sole domain of large companies looking for offshore tax breaks, captives are now catching the attention of firms seeking a way to rein in the galloping costs of all types of business insurance. To make administration easier, a growing number of companies are setting up shop in New York, where insurance officials are encouraging them by easing the regulatory process. This form of business self-insurance enables companies to set up their own insurance subsidiaries, collect premiums, pay claims and keep what's left as profit.

The article focuses on difficulties faced by retail stores of New York City while operating in a limited space. For example, when construction workers dug a five-foot-deep hole in the basement floor for what will be an escalator in the new home of retail store Home Depot Inc. they found a stream running underneath. Handling the unexpected flow of water is just one of the multitude of problems that Home Depot is facing as it attempts to fit a big-box store into one of Manhattan, New York's landmark cast-iron buildings. Few Manhattan, New York properties offer expansive ground-floor space, 24-foot ceilings and floor loads that can hold bulk merchandise stacked high.

Susan Gianinno still remembers how ten years ago, as the only woman at a board meeting, she was asked to bring in the coffee and cookies. It was meant as a joke, and she publicly laughed it off. Those days are long gone. As chairman and chief executive officer (CEO) of New York-based Publicis USA, she holds one of the most powerful positions in advertising. And she's not alone, as women increasingly climb to the highest rungs in the advertising world. Besides Ms. Gianinno, the list includes Ann Fudge, the new chairman and CEO of Young & Rubicam Inc., Shelly Lazarus, chairman of Ogilvy & Mather in New York. Although a handful of women like Ms. Wendy Goldstein have become the top bosses at New York City hospitals in recent years, conservative board members are still reluctant to put women completely in charge of academic hospitals or large systems or even make them department heads.

Brokers looking for signs that New York City's anemic real estate market is on the mend may have found one when the city's oldest law firm, Cadwalader Wickersham & Taft, announced plans recently to take almost half a million square feet downtown as of October 2003. The deal is the latest in a flurry of sublease agreements from Wall Street to midtown, and to some industry insiders, the first real indication that a recovery may be a not-too-distant possibility. In a number of the most recent subleases, Cadwalader's included, tenants are taking more room than they are leaving. In some of those deals, especially downtown, vacated offices are being converted into residential property, so that no space is added to the available office market. Sublease space is also dwindling because many large primary tenants have reconsidered putting space on the market.

In order to raise revenues, New York City wants to give the region a new brand appeal, as of September 1, 2003. Officials promise that there won't be a coca-cola Central Park, but just about everything else seems to be fair game in the city's attempt to create a money-making branding concept for The Big Apple. Many experts are warning city officials to tread lightly. Selling the city will involve political costs and legal entanglements and enforcement will be expensive. City officials, who are certain that the effort will pay off big-time, are forging ahead. Mayor's office of economic development is hurrying to roll out a major branding campaign early this fall. However, city buildings, parks or bridges will not be renamed. Enforcing the trademark will be costly, as well as, politically tricky.

After losing tens of millions of dollars on their first attempt at Web-based education, New York area colleges and universities have learned a painful lesson. But rather than dropping the subject, they are working harder on getting it right. This time, these schools have abandoned their extravagant, strictly high-technology, for-profit ventures in favor of a more traditional classroom-type approach built around content and faculty.

In 2003, White Plains, New York State-based company Krasdale Foods is paying $3 million to ensure that its 600 workers have health care benefits. That's 25% more than the company paid last year, but 10% less than what the bill would have been if Krasdale hadn't limited physicians whom its employees could visit, and hadn't shifted more costs to them. Faced with their third year of double-digit rate increases, New York area companies are raising deductibles and co-pays, introducing three-tiered drug reimbursement plans, adding steep hospital and emergency room fees and asking employees to pay more of the premium.

This article reports that the companyFrontLine Capital Group's three floors in the landmarked Woolworth Building in New York are now home to more than 1,000 students in New York University's School of Continuing and Professional Studies. Driven by surging enrollments, other local schools, including Pace University, City University of New York, New School University and Columbia University, are taking advantage of vacant spaces and lower rents to satisfy the demand for more dormitories and classrooms.

Describes how businesses of independent pharmacists survived despite mounting competition from drug chain stores around New York. Dilip Patel's opening of Fairview Phaamacy; Sale of general merchandise; Medicaid-related pharmacy legislation which allow recipients to use pharmacies of their choice; Participation in cooperative buying groups; Share in the national retail pharmacy market.

Focuses on the launch of a campaign to get local businesses to prepay their unemployment insurance to trigger an automatic rate cut, by the Business Council of New York State. Amount of money the council's efforts could save the state's businesses; Comments from Dan Walsh, president of the council.

Discusses the fight of Carey Transportation Inc. to hold on to its airport bus franchise with Port Authority of New York and New Jersey for 47 years. Private One's role in the battle; Temporary court injunction filed by Carey against Gray Line New York; Brief background on Gray Line; Implication of the services provided by both companies.

Focuses on the declining business of black advertising agencies in New York City, as a result of the hip-hop and urban gear trend benefiting Latino and Asian agencies. Why the negative impact on African-American business; Effect of the lack of business for black agencies; Detailed information on the problems faced by African-American businesses.

Discusses why large corporations in New York City should expand their businesses. Examination of the business activity in New York City; What firms are doing to retain their clients; Speculations that accounting firms are merging in an effort to remain competitive.

Reports that as a by-product of the announced merger between Coopers & Lybrand and Price Waterhouse, Kwasha Lipton, an $80 million benefits consulting firm, will become part of the world's largest consulting and accounting empire. Value of this empire; How clients forced the acquisition spree; Information on the acquisitions and mergers activity in the benefits consulting industry.

Reports on the launch of an eight-day health care exhibition staged by Cynthia Ekberg, the former wife of Gerald Tsai Jr. When the exhibition is scheduled to take place; Problems which Ekberg could encounter in her venture; Ekberg's motive for launching the exhibition; Information on Health Expo; Views of Stephen Schuldenfrey, executive director of the Society of Independent Show Organizers.

Highlights successful advertising agencies in New York City, focusing on the factors which contributed to the success of these firms. Reference to Kirshenbaum Bond & Partners and Deutsch Incorporated; Revenues of the two agencies; Impact of Kirshenbaum's loss of its Snapple account; Services Kirshenbaum's clients prefer; Information on the launch of Goldsmith/Jeffrey.

Looks at behind the scenes activities on Wall Street as commercial business try to expand their markets by re-shuffling of their talent. Wall Street's importance to New York; When the competition for talent started; Information on companies involved in intense recruiting.

States that New York technology firms are postponing their public offerings as the market weakens. Number of New York firms that filed to go public and are stuck in limbo; Analysts views on the issue; Reference to companies believing that they will be able to go public as soon as the market stabilizes.

Presents information on the retail stores situated in Third Avenue, Manhattan, New York, in 1997. Condition of stores south on 57th Street; Indications that the situation may get worse; Demographic information on Third Avenue; Comments from Faith Hope Consolo, senior managing director at GarrickAug Associates Store Leasing Incorporated. INSET: Abandoned storefronts along the avenue..

Focuses on the consolidation and merger of drugstores in New York State and City, which were triggered by CVS Corporation's (Corp.) plan to purchase rival Revco Incorporated (Inc.). Examination of leading drugstore chains in New York; Which company is expected to hold the largest share in the market; Views of industry observers. INSET: Corner stores survive..

Presents information on the increase profit earnings of financial firms in New York City, and the impact on area stocks. Comparison of the different area stocks in New York City; Reasons for the increase.

Reports on the decrease in federal contracts being experienced by some businesses in New York. What this decrease can be attributed to; Reason for the decrease in contracts being given to businesses in the New York area; Effects that this could have on companies.

Reports on complaints at Montefiore Medical Center in New York City because of a strategy to build a network of primary care clinics while avoiding a merger. Examination of claims from doctors at Montefiore; Information on plans by doctors to oust Chief Executive Spencer Foreman from his position as president; Critics view on expansion cost.

Reports on the corporate consolidation of New York's Presbyterian Hospital with Palisades General Hospital in New Jersey in what analysts say is a precedent-setting deal. Merger as the first union across state lines in the tristate area; Deal as a significant move toward the formation of a handful of mammoth regional healthcare networks; Presbyterian's planned merger with New York Hospital.

Reports on the increase in the stock prices of New York City-based businesses in the first half of 1996. Thirty percent increase enjoyed by Tiffany & Co., Toys `R' Us Inc. and Bed Bath and Beyond Inc.; Concerns on the increase in inflation and interest rates; Top companies in the industry.

Reports on the Manhattan-based printery company, Big Flower Press Holding Incorporated's financial status. Discussion of Big Flower's Theodore Ammon's business strategy; Names of Big Flower's clients; Details of Big Flower's expansion plans; Lack of confidence in its management staff; Comments from Rudolf A. Hokanson of C.J. Lawrence Incorporated and others.

Focuses on back-office firms which profited when the stock market plunge on March 8 1996. Effects on the National Discount Brokers; Views of Stephen Shloss, president and chief executive officer of ESI Securities Company; Reactions of investors to the sell-off in the stock market.

Reports on the effectiveness of using smaller gyms where one is likely to receive more personal attention rather than the larger ones. Comments from a member of one of the smaller gyms in New York.

Reports on New York City's mayor Rudolph Giuliani's move to cut taxes and regulatory reforms in New York's restaurant industry. Comments from Danny Meyer, owner of the Union Square Cafe as well as the Gramercy Park Tavern.

Reports on New York City mayor Rudy Giuliani's proposed tax cuts targeted at small businesses in the city. Sales tax exemption on clothing. Impact on apparel sales in the city; Proposal to allow the expiration of the surcharge on the city's personal income tax at the end of 1996; Proposal to eliminate small taxes considered nuisance by business; Sales increase resulting from a three-day no-tax day in Staten Island.

Assesses the effects of the blizzard which struck New York City In January 1996 on the business community. Decline in the trade volume at the New York Stock Exchange; Retail losses; Effects on wages.

Reports on the plans of Alpha I Marketing Corp. and Freshstart Venture Capital Corp. to launch a loan pool for grocers in New York City. Aim of raising funds from the public markets and the Small Business Administration to create the pool; Availability of cash to the city's independent supermarket owners in long-term loans; Benefits of the loan pool to grocers.

Questions whether Westchester County Association President Larry Dwyer or Westchester Business Partnership President George Delaney is in charge of the economic policies of Westchester County, New York. Background of Dwyer and Delaney; Debate over who is in charge as a deep concern to business leaders; Corporate retention programs; County economic conditions.

Reports on the relocation of business companies from New York City to Westchester County. Relocation of 700 MasterCard International Inc. at the former headquarters of IBM; Other companies that have transferred to Westchester County from New York City; Reasons Westchester has difficulties in attracting big corporations. INSET: Privatization of development.. (Eric Schmuckler)..

Focuses on Teleport Communications Group's efforts to grab a portion of the NYNEX monopoly in New York state's telephone market. Dominance in the dedicated bypass market; Company's ownership structure; Aim to recruit a cable partner in New York City; Sale of residential services under parent company Sprint's name; Focus on business services.

Focuses on MFS Communications Co.'s efforts to grab a portion of the NYNEX monopoly in New York state's telephone market. Offer of local and long-distance service in one package; Niche market of small to medium-sized business users; Gains from MFS' focused strategy; Deployment of first switch in the state in July 1993.

Focuses on Cablevision Systems Corp.'s efforts to grab a portion of the NYNEX monopoly in New York state's telephone market. Network upgrade; Interconnect agreement with NYNEX Corp.; Installation of fiber-optic rings around Long Island's business districts; Experimental bid for the residential market.

Focuses on the economic conditions in Long Island, New York. State of Long Island's retail trade industry; Employment growth; Comments from industry executives. INSET: Island plays to its strength in attracting new industries..

Focuses on the growth of industry clusters in New York City. Industries that have abandoned the area; District where industry cluster are found; Reasons why industries form clusters; Growth of the software and multimedia industry cluster; Difficulty of establishing collaboration among Chinese businesses.