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The article discusses how advertisers are increasingly avoiding news sites due to concerns about their brands appearing next to sensitive or controversial content. News publishers are facing challenges as advertisers pull back, impacting their revenue streams. Some publishers are working to change advertisers' perceptions by highlighting studies that show it is not harmful for brands to be near sensitive stories. Advertisers are using sophisticated technology to avoid certain words or topics, leading to a decline in ad spending on news sites. [Extracted from the article]

Publicis Health, a subsidiary of Publicis Groupe, has agreed to pay $350 million to settle claims that its advertising campaigns for Purdue Pharma contributed to the opioid crisis. The settlement, reached with the office of New York State Attorney General Letitia James, also prohibits Publicis from accepting future contracts related to the marketing or sale of opioids. The payment is part of a larger effort to hold companies accountable for their role in fueling the opioid epidemic, with fines directed towards opioid abatement, treatment, and prevention. Publicis is the first advertising agency to be held responsible in this way. [Extracted from the article]

Bud Light is making a comeback at the Super Bowl with a 60-second ad, aiming to recover from a consumer boycott last year. Bud Light's parent company, Anheuser-Busch, will also run commercials for Michelob Ultra and Budweiser. The ad campaign is part of a wider marketing push to salvage the Bud Light brand after losing its top-selling position to Modelo Especial. The Super Bowl ad will focus on humor, while the Budweiser ad will highlight American culture and the Michelob Ultra ad will celebrate soccer. Anheuser-Busch has been a prominent advertiser at the Super Bowl for many years and plans to expand its marketing activities beyond the game itself. [Extracted from the article]

Plaintiffs' lawyers specializing in mass litigation are flooding the airwaves and digital media with advertisements seeking clients for personal-injury and product-liability cases. In 2023, nearly 800,000 television advertisements for mass litigation ran at a cost of over $160 million. Some of the most frequently run ads targeted individuals who may have been exposed to contaminated water at the Camp Lejeune Marine base, used talc products from Johnson & Johnson, or were exposed to firefighting foam containing harmful chemicals. The ad boom reflects the growth of civil cases in the federal system, and third-party investors are increasingly interested in funding mass litigation. [Extracted from the article]