1. Healthy food products at the point of purchase: An in-store experimental analysis.
- Author
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Sigurdsson, Valdimar, Larsen, Nils Magne, and Gunnarsson, Didrik
- Subjects
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ADVERTISING , *CONSUMERS , *EXPERIMENTAL design , *FISHES , *FOOD preferences , *FRUIT , *HEALTH behavior , *NATURAL foods , *RESEARCH funding , *SALES personnel , *SHOPPING - Abstract
The present study examined how product placement and in-store advertisement affect food selections of approximately 100,000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease in the sales of less healthy items via simple environmental modifications. These data suggest an effective means of altering unhealthy food choices at store checkouts. [ABSTRACT FROM AUTHOR]
- Published
- 2014
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