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5 results on '"Weaver, F."'

1. A marketing matrix for health care organizations.

Author

Weaver FJ, Gombeski WR Jr, Fay GW, Eversman JJ, and Cowan-Gascoigne C

Subjects
Evaluation Studies as Topic, Ohio, Hospital Administration, Marketing of Health Services
Abstract

Irrespective of the formal marketing structure successful marketing for health care organizations requires the input on many people. Detailed here is the Marketing Matrix used at the Cleveland Clinic Foundation in Cleveland, Ohio. This Matrix is both a philosophy and a tool for clarifying and focusing the organization's marketing activities.

Published
1986

4. Professional shopping of physician services: an extension of the simulated patient technique.

Author

Gombeski WR Jr, Day JR, Weaver FJ, and Niedzielski KR

Subjects
Feedback, Ohio, Quality Assurance, Health Care methods, Research Design, Consumer Behavior, Health Services Research methods, Physician-Patient Relations
Abstract

Health care researchers have recently begun to use professional shopping to evaluate physician services. The results of two studies conducted by The Cleveland Clinic Foundation indicate that: (1) such studies are easily conducted; (2) physicians are comfortable with the use of professional shopping to obtain patient feedback; (3) the technique is a valuable research tool for improving medical services from a patient's perspective; and (4) there is potential value in using professional shopping as a quality assurance technique.

Published
1989

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