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During the implemention of semantic web technology in GLAM-institutions, the most exciting issue is what to do with data that have been converted from MARC to another data format - after selecting the most proper vocabularies and element sets. Practical, excited and impatient colleagues ask the question: what is this for? Will it be useful for patrons and for librarians? When does the Google-Canaan come? Do we really need a new data format? What steps can we take today, and which are nowadays only a vision? In this study, we examine the results achieved in the area of data service and information retrieval based on linked data, and, in addition, we look at the gripping competition of traditional and new technologies. [ABSTRACT FROM AUTHOR]