The objective of this article is to analyze the economic dynamic of the tertiary sector of Francisco Beltrão, Paraná, highlighting the services of education, specifically, public Higher Education Institutions (HEI) and their role of dynamization of the local and regional economy where they are inserted. Thus, the HEI play an important role in regional development, contributing to mitigate the economic and social disparities. This article aims to scale the amount of financial resources handled by the campuses of Francisco Beltrão at the UNIOESTE and the UTFPR, as well as, to verify a spatialization of the interactions provided by the origin of the academic of these PHEI, which, in turn, allows us to deepen the understanding of the urban network and its centrality. [ABSTRACT FROM AUTHOR]