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Beginning with the release of The Birth of a Nation through the mid-twentieth century, the film industry began featuring African Americans on the silver screen. The emergence of race films—major film productions made by African Americans and featuring Black artists—were frequently reported and reviewed in the Black press. This examination of the coverage of race films in three major Black newspapers, the Chicago Defender, Pittsburgh Courier, and Baltimore Afro-American, traces coverage of race films by the Black press between 1915 and 1950. This study builds on literature from journalism and communication studies, as well as film studies to illustrate how the Black press fulfilled its role as an advocacy press and served its mission of racial uplift through its race film coverage. It argues that Black newspapers achieved this by giving positive coverage to race films, their actors, producers, and crew members, and by unreservedly criticizing Black members of the entertainment industry if the Black press perceived that they were acting in ways detrimental to the greater cause of improving attitudes toward the Black community. [ABSTRACT FROM AUTHOR]