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This research evaluated farmers’ decisions to adopt organic farming. It was first introduced by developed countries to minimize environmental impacts originated by intensive use of synthetic fertilizers and pesticides to enhance production yield. Although, organic farming offers environmentally sound methodologies for crop production, but Asian farmers are reluctant to adopt organic farming. In this study, a survival analysis (SA) was employed to determine the reasons for and the time is taken by farmers to adopt organic agriculture. This research studied the farmers’ goals, agricultural policies, and attitude towards risk, as covariates in the survival analysis. A multiple criteria decisionmaking method based on the Analytic Hierarchy Process was used to evaluate the farmers’ goals. Data were collected from agricultural farms located in three districts in Punjab, Pakistan. A questionnaire was used to collect empirical evidence. This study reported that the farmers’ goals were crucial to their acceptance of organic farming; furthermore, young farmers and farmers with risk-inclined attitudes were more prone to adopting organic farming. The study also determined that change in policy and introduce special package for organic agriculture can encouraged the adoption of organic methods. [ABSTRACT FROM AUTHOR]