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The Punjabi film industry is currently in its growth stage. The Punjabis in the Diasporas gave a new dimension to the Punjabi identity. It has brought a massive boost in the cinema and film music. Pollywood in the North Indian film industry is commercial and art cinema Punjabi is in its initial stage. Producers target just clientele and seldom take the risk. Crisp comedy films overpower an experiment in production, rare themes and different genres. The research did a descriptive analysis with the support of unstructured and semistructured interviews of producers, actors, and Pollywood directors. The research also explores the need and importance of film institute and film clubs to sensitize the Punjabi audiences regarding the film as a medium, film grammar, and aesthetics. The research also focused on the marketing trends and the vital role of social media in multiplexes' age. Pollywood also lacks in skills and availability of high-end studios for post-production. Indirect taxes and expensive multiplex as a hindrance to attracting rural audiences to remote areas in Punjab. [ABSTRACT FROM AUTHOR]

The present study was undertaken to study the participation and empowerment of Dalits through Pancliayati Raj institutions. The study was conducted in Doaba region of Punjab. Two districts. Hoshiarpur and Jallandhar having highest number of Dalit Sarpanches and Panches (Government of Punjab 2010) were selected. Four blocks from each district were chosen at random. Three villages from each selected block were chosen at random making the total number of villages to be studied twenty four. One Dalit sarpanch, two Dalit and two upper-caste panchayat members were interviewed, making the total sample of 120 respondents in all. The study did not find any overt case of conflict between Dalits and upper-castes. In most instances, both the groups had working relations. All the selected oanchayats adhered to the norm of one-third reservation of seats for women and proportionate representation of Dalits. Main obstacle faced by the respondents while performing their duties were lack of grants and pre-set pattern of fund leakage. Social obstacle of male dominance and "culture of silence 'were strong among women and more so in upper-castes. Few cases of upper caste dominance of Dalits were reported though they were in latent form. Results indicated that Dalits were well aware of their powers and were assertive. There was significant correlation between participation level of Dalits with gender and education and that of non -Dalits with gender and income. Study suggested effective implementation of legislative measures for institutionalization of panchayati raj institutions. [ABSTRACT FROM AUTHOR]