1. CONSIDERATIONS REGARDING THE INTERNET PURCHASES BY INDIVIDUALS IN ROMANIA AND EUROPE.
- Author
-
Zaharia, Marian and Enachescu, Daniela
- Subjects
ELECTRONIC commerce ,ELECTRONIC services ,INTERNET sales ,TECHNOLOGICAL innovations ,INTERNAL marketing - Abstract
Internet and E-commerce have witnessed a continuous development in recent decades, the share of individuals who use this method to purchase goods and services in some countries in Europe reaching values exceeding 60 percent of the total population (Norway 71%, United Kingdom 67 %, the Netherlands and Sweden 66%). Moreover, in some age groups this percentage, exceeding 80 percent. Unfortunately, in terms of Internet use by individuals in Romania for making internet purchases barely exceeds 5 percent. From this viewpoint we are detached in last place in the EU. Based on an analysis of the evolution of the percentage of individuals from EU countries who make Internet purchases, this paper presents situation in Romania, compared to 10 European countries, of percentage of Internet purchases by individuals in the last three month and in the last year. [ABSTRACT FROM AUTHOR]
- Published
- 2013