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Start Over Descriptor "Comunicación de marketing" Region santa catarina (brazil : state)
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1. INFLUENCIA DE LA COMUNICACIÓN DE MARKETING EN LA CAPTACIÓN DE CLIENTES Un estudio sobre la percepción de la publicidad en la hotelería del Estado de Santa Catarina, Brasil.

Author

Savi Mondo, Tiago and da Costa, Jane Iara Pereira

Subjects
HOTEL marketing, ADVERTISING, RELATIONSHIP marketing, CUSTOMER relations
Abstract

Copyright of Estudios y Perspectivas en Turismo is the property of Centro de Investigaciones y Estudios Turisticos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2011

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