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This paper argues that Hume's essay, "Of Eloquence," should be read as part of a Scottish Enlightenment attempt to accommodate the sublime to commercial modernity. Hume inherits the sublime of ancient oratory not as a matter for narrow stylistic regulation--to be rejected in a new age of politeness, as some have argued--but as a moral problem at the heart of modern subjectivity. Hume looks to taste to regulate and contain the sublime, but it is Adam Smith who solves the problem of the sublime by recouping its excess as a mark of the possibilities for virtue in the modern age. [ABSTRACT FROM AUTHOR]