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Air pollution poses a serious threat to human health in Asia. This study analyzes the association of air pollutants and greenness with incidence rates of allergic rhinitis in Seoul at the administrative district level to gain insight into district-level urban policies to improve public health. A spatial regression model is constructed to investigate the correlation between allergic rhinitis incidence rates and five air pollutants measured at 128 air pollution monitoring stations around Seoul: sulfur dioxide (SO2), particulate matter less than 10 µm (PM10), ozone (O3), nitrogen dioxide (NO2), and carbon monoxide (CO). The allergic rhinitis incidence data are derived from the National Health Insurance Service's database that includes the number of allergic rhinitis-related clinic visits by the patients over 20 years of age and living in Seoul. A kriging geostatistical interpolation was used to estimate average air pollution level of 423 administrative districts. To assess pollen concentrations that can affect allergic rhinitis, the average normalized difference vegetation index (NDVI) is measured based on the urban greenness. The model, controlling for built environment and socio-economic attributes, identifies the possibility of a weak association between allergic rhinitis incidence rates and carbon monoxide levels. The NDVI value is negatively correlated with allergic rhinitis incidence rates, implying a complicated aspect in relation to the effect of urban greenness. [ABSTRACT FROM AUTHOR]