Search

The subject of the paper is applied research in crisis management with an emphasis on network communications, as a product of fundamental research. The motive for this paper is the fact that so far no serious attempt has been made to identify common values and goals between social networks and communication through them in times of crisis, as well as their mutual connection and possible interaction. The synthesis of these concepts in a qualitative and quantitative sense could represent a good basis for a fundamental, strategic approach to the research of social networks and their role in crisis communication. This type of crisis communication represents a special area of public relations that definitely has a wider dimension and role and that should be more fully explored through fundamental research. Taking into consideration the extremely wide range of influence that Internet social networks have on a social community in the XXI century, the first task and at the same time the difficulty, given the limitations of this paper, was to determine those values that have a fundamental theoretical capacity and the potential for their implementation through applied research in a „new“ strategic, theoretical framework that can be the basis for overcoming the crisis by applying social networks as a new dimension in public relations in a period of crisis. The main result of this paper is the determination of criteria for the optimal selection of those legal and institutional entities and sequences that, through their mutual synthesis, would represent fundamental principles and practice in the prediction and forecasting of possible crisis events, and even crisis resolution itself by communication through social networks with interested actors and the entire the public. [ABSTRACT FROM AUTHOR]