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Purpose: This study aims to adopt Carroll's corporate social responsibility (CSR) pyramid framework as a theoretical lens for examining employee perspectives on South Korean hotels operating as quarantine facilities during the COVID-19 pandemic. Design/methodology/approach: The study adopted a qualitative approach consisting of the following components: in-depth interviews with employees and stakeholders of quarantine hotels, including frontline staff, government officials and medical staff, field observations and data from one researcher's direct experience in a quarantined hotel. Findings: Six themes regarding the experience of operating quarantine hotels emerged from the in-depth interviews and field observations. The findings also showed an interplay between the hotel employees' perspectives, the four components of the CSR pyramid and the benefits and costs to hotels operating as quarantine facilities. Research limitations/implications: This study focusses on the particular case of quarantine hotels in South Korea, and therefore caution is required in generalising the findings. Practical implications: The findings suggest that strategic partnerships can help to protect local communities whilst alleviating the hotel industry's financial difficulties. They also explore an opportunity for business revitalisation in the midst of a global pandemic. Originality/value: This study finds that the voluntary decision of hotels to operate as coronavirus quarantine facilities is aligned with CSR because its ultimate aim is to protect the community from the risk of coronavirus from overseas arrivals. This study broadens the CSR literature in the fields of COVID-19 and hospitality. [ABSTRACT FROM AUTHOR]

This study identified the determinants of hiking tourism demands to bridge the gap resulting from the absence of evidence in the tourism literature. The main survey was administered through personal interviews with hikers on the Jeju Olle hiking trail in South Korea. The study adopted zero-truncated negative binomial regression analysis to estimate accurately the demands of hikers who have visited the trail at least once. The results indicated that the frequency of visits to the trail decreases by 49% when hikers set a premium on their tour experience of one unit. The visit frequency of tourists who value recreation on the trail was 1.8 times higher than that of tourists who do not. The results will assist trail authorities in allocating budgets, prioritizing the improvement and maintenance of facilities and services, and providing tailored services and facilities to hikers. [ABSTRACT FROM AUTHOR]

This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiking experiences. First-time visitors sought to observe nature and interact with people. For first-time visitors, benefits that delighted them were buying unique souvenirs and enjoying educational experiences, whereas repeat visitors demonstrated a good assessment on interactions with new people and buying unique souvenirs. [ABSTRACT FROM AUTHOR]

Drawing on consumer behavioral constructs, scholars have varying worked with festival organizers to maximize the success of promoted events and although their scholarship has augmented literature on festival management it has nonetheless tended to ignore other complementary constructs such as environmental attitudes, particularly as relates to nature-based festivals. Thus, this study examines the role of environmental attitudes on visitors' perception of and satisfaction with a nature-based festival. It augments extant research on festivals vis-à-vis the incorporation of environmental attributes to the established work on consumer behavioral constructs. Boryeong Mud Festival, a popular nature-based festival in South Korea, is the site at which the current study was undertaken. A questionnaire designed to measure visitors' evaluation of the festival and to examine their environmental attitude was administered and the findings indicate that visitors' perception of the nature-based festival is related to their environmental attitudes. [ABSTRACT FROM AUTHOR]