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The Newspaper section, Part 1 of the proceedings contains the following selected papers: "Gatekeeping and the Editorial Cartoon: A Case Study of the 2000 Presidential Campaign Cartoons" (Jennifer M. Proffitt); "Campaign Contributions: Online Newspapers Go Beyond Shovelware in Covering Election 2000" (Jane B. Singer); "At Play in the Field of the Word: A Content Analysis of the Coverage of Women's Sports in Selected San Francisco Bay Area Newspapers" (Greg Mellen and Patricia Colemen); "An Explorative Study on the Market Relationship Between Online and Print Newspapers" (Hsiang Iris Chyi and Dominic L. Lasorsa); "Official Sources, Embedded Perspective and News Frameworks: How Two Korean Newspapers Covered a Public Health Crisis" (Robert A. Logan, Jaeyung Park, and Jae-Hwa Shin);"Numbers in the News: A Mathematics Audit of a Daily Newspaper" (Scott R. Maier); "Newsroom Numeracy: A Case Study of Mathematical Competence and Confidence" (Scott R. Maier); "Social Construction of Depression in Newspaper Frames" (Cynthia-Lou Coleman and Jessica A. Corbitt); "'Still Shocking, But No Longer Surprising': The Anomaly Paradox in Newspaper Coverage of the 1997-1998 School Shootings" (Russell Frank); "Creating New Value for Copy Editing Instruction in the Curriculum and the University" (Ann E. Auman, Frank E. Fee, Jr., and John T. Russial); "Back to the Future? Teaching Copy Editing Skills in Changing Times" (Frank Fee, John Russial, and Ann Auman); "Convenient Excuses? Jobs, Classes, and Misconceptions Limit JMC Students' Involvement in Major" (Betsy Alderman and Fred Fedler); "The Aesthetics of Work: A Case Study on How Faculty and Students Negotiate Quality in the Newsroom" (Beverly Horvit); "Newspapers in the Age of the Internet: Adding Interactivity to Objectivity" (John L. "Jack" Morris); "Connecting with the New Culture: Trade-Press Readership among Copy Editors and Their Supervisors" (Frannk E. Fee, Jr.); A Comparative Analysis of On-line versus Print Media: Readability and Content Difference of Business News" (Jaemin Jung and Samsup Jo); "Copy Flow at Small Newspapers: Lessons for Metros Seeking Change?" (Judy Gibbs Robinson); and "The Scope and Nature of Newspaper in Education Programs: A National Survey" (Patrick C. Meirick and Daniel J. Sullivan). (RS)

The Mass Communication and Society section of the proceedings contains the following selected 14 papers: "When No News Is Not Good News, Ignorance Is Not Bliss, and Your Mama May Not Have Told You: Female Adolescent Information Holding and Seeking about Sexually Transmitted Diseases" (Donna Rouner and Rebecca E. Lindsey); "Newspapers & the Internet: A Comparative Assessment of News Credibility" (Gregg A. Payne, David Dozier, and Afsheen Nomai); "Can Using Qualifiers Initiate Active Processing of Exemplars?" (Stephen D. Perry, John Beesley, Dave Jorgensen, Dave Novak, and Kari Catuara); "Media Ownership and 'Bias': A Case Study of News Magazine Coverage of the 2000 Presidential Election Campaign" (Craig Flournoy, Danielle Sarver, and Nicole Smith); "Do Newspapers Keep Autonomy in Times of National Crisis? A Case Study of the IMF Crisis in Korea, 1997-1999" (Irkwon Jeong); "Agenda Setting & Attitudes: An Exploration of Political Figures during the 1996 Presidential Election" (Spiro Kiousis); "The Effects of Warning Labels on Cellular Phones in Korea" (Sung Wook Shim and Jongmin Park); "Word People vs. Picture People: Normative Differences and Strategies for Control Over Work Among Newsroom Subgroups" (Wilson Lowrey); "Better Informed, No Say: Internet News Use and Political Efficacy" (Young Mie Kim); "Media Participation: A Legitimizing Mechanism of Mass Democracy" (Erik P. Bucy and Kimberly S. Gregson); "From Wall Street to Main Street: An Analysis of Stock Market Recommendations on TV Business News Programs" (Bruce L. Plopper and Anne F. Conaway); "Media and Democracy: News Media's Political Alienation Effect in Both Election and Non-Election Settings" (Tien-tsung Lee); "Misrepresentation of the Race of Juvenile Criminals on Local Television News" (Travis L. Dixon and Cristina Azocar); and "Redefining Homelessness: How Tucson Recyclers Resist the Media's Stereotyping" (Deborah Kaplan). (RS)

The Public Relations section of the proceedings contains the following 11 selected papers: "If We Build It, Will They Come? Testing the Theory of Planned Behavior as a Predictive Model for Use in Determining How Career Counseling Centers Can Better Promote Their Facilities and Services" (Carolyn Ringer Lepre); "Student Preferences for University Recruiting Brochure Designs" (Ann Befort and Roger C. Saathoff); "Investigating Corporate Social Responsibility: A Content Analysis of Top Chinese Corporate Web Pages" (Shu Peng); "The Effect of the World Wide Web on Relationship Building" (Samsup Jo, Yungwook Kim, and Jaemin Jung); "Media Coverage of Risk Events: A Framing Comparison of Two Fatal Manufacturing Accidents" (Michael J. Palenchar); "Public Relations Worldview and Conflict Levels in the Client-Agency Relationship" (Youngmin Yoon); "Company Affiliation and Communicative Ability: How Perceived Organizational Ties Influence Source Persuasiveness in a Company-Negative News Environment" (Coy Callison and Dolf Zillmann); "Public Relations Excellence in Alliances and Coalitions: An International Perspective" (Mark A. Van Dyke); "Framing Effects of Genetically Engineered Food Labels n the Consumers' Attitudes toward Genetically Engineered Foods" (Hyun Soon Park and Sun Young Lee); "Co-Acculturation in a Korean Manufacturing Plant in Mexico" (Glen M. Broom, Suman Lee, and Woo-Hyun Won); and "Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations" (Linda Aldoory and Elizabeth Toth). (RS)

The International Communication section of the proceedings contains the following 15 selected papers: "'News Aid', the New Aid: A Case Study of Cambodia" (J. L. Clarke); "Development of Public and Private Broadcasting in Post-Communist Estonia: 1991-1996" (Max V. Grubb); "Revealing and Repenting South Korea's Vietnam Massacre: A Frame Analysis of a Korean News Weekly's Engagement in Public Deliberation" (Nam-Doo Kim); "Echoes in Cyberspace: Searching for Civic-Minded Participation in the Online Forums of 'BBC MUNDO,''Chosun Ilbo,' and 'The New York Times'" (Maria E. Len-Rios, Jaeyung Park, and Dharma Adhikari); "Going Global: Choosing the Newspapers We'll Need To Read in the Digital Age" (Richard R. Gross); "The Private and Government Sides of Tanzanian Journalists" (Jyotika Ramaprasad); "Readers' Grievance Columns as Aids in the Development of India" (David W. Bulla); "Supreme Court Obscenity Decisions in Japan and the United States: Cultural Values in the Interpretation of Free Speech" (Yuri Obata and Robert Trager); "Redefining Local News: How Daily Newspapers Reflect Their Communities' International Connections" (Beverly Horvit); "Rooted in Nations, Blossoming in Globalization? A Fresh Look at the Discourse of an Alternative News Agency in the Age of Interdependence" (Jennifer Rauch); "The Death of Diana: A Multi-Nation Study of News Values and Practices" (Anne Cooper-Chen, Margie Comrie, Tsutomu Kanayama, and Kaarle Nordenstreng); "Freedom of the Press: A World System Perspective" (Shelton A. Gunaratne); "Criss-Crossing Perspectives: Assessing Press Freedom and Press Responsibility in Germany and the United States" (Horst Pottker and Kenneth Starck); "The Shrinking World of Network News" (Daniel Riffe and Arianne Budianto); and "Revising the 'Determinants of International News Coverage in the U.S. Media': A Replication and Expansion of the 1987 Research on How the U.S. News Media Cover World Events" (Kuang-Kuo Chang and Tien-tsung Lee). (RS)

The Mass Communication and Society Division section of the proceedings contains the following 12 papers: "Retreads: Recycling American Prime Time Television for Fun and Profit" (Chad Dell); "Partisan and Structural Balance of Election Stories on the 1998 Governor's Race in Michigan" (Frederick Fico and William Cote); "Newspaper Letters and Phone-Mail to the Editor: A Comparison of Reader Input" (Michael E. Dupre and David A. Mackey); "Economic Literacy and News Interest" (Lowndes F. Stephens); "Treating the Y2K Bug: Knowledge Gap Factors That Shaped the Outcome of a Public Issue" (Francesca R. Dillman Carpentier); "A Framing Analysis: How Did Three U.S. News Magazines Frame about Mergers or Acquisitions?" (Sang Hee Kweon); "Thinking about Health: The Relationship of Mass Media and Cognition to Perceptions of Children's Health" (Bryan H. Reber); "The Effects of News Stories That Put Crime and Violence into Context: Testing the Public Health Model of Reporting" (Renita Coleman and Esther Thorson); "Political Talk--Not All 'Hot Air': A Path Model Predicting Knowledge, Cynicism & Vote in an Issue Campaign" (Glenn Leshner and Maria E. Len-Rios); "An 'Improbable Leap'": A Content Analysis of Newspaper Coverage of Hillary Clinton's Transition from First Lady to Senate Candidate" (Erica Scharrer); "The Impact of Political Advertising: Differences Between Positive Ads and Issue, Image and Mixed Attacks" (Sung Wook Shim); and "Pleasure, Reality, and Hegemony: A Television Drama and Women in a Korean Confucian Patriarchal Family Structure" (Oh-Hyeon Lee). (RS)

The Cultural and Critical Studies Division section of the proceedings contains the following 11 papers: "'Grimm' News Indeed--'Madstones,' Clever Toads, and Killer Tarantulas: Fairy-Tale Briefs in Wild West Newspapers" (Paulette Kilmer); "The First Amendment and the Doctrine of Corporate Personhood: Collapsing the Press-Corporation Distinction" (David S. Allen); "This Mythical Place, 'El Pais de Las Mujeres': Representing Women in a Venezuelan Telenovela" (Carolina Acosta-Alzuru); "Politics, the Emergence of Entertainment Journalism, and the Battle for Headlines: President Clinton and the 1994-1995 Baseball Strike" (Robert Trumpbour); "Polysemy, Resistance, and Hegemony: An Audience Research of a Korean Prime-Time Drama" (Oh-Hyeon Lee); "Cyberspace: The New Disney Universe" (Jeffrey Layne Blevins); "Examining the Problematic of 'Auteur' Theory: The Case of David E. Kelley and 'Picket Fences'" (Karen E. Kline); "The 'Forgotten' 1918 Influenza Epidemic and Press Portrayal of Public Anxiety" (Janice Hume); "Myth of the Southern Box Office: Lining Domestic Coffers with Global Prejudices" (Elaine Walls Reed); "Ideology and Race in California: The 'New York Times' Coverage of Proposition 187" (Christopher Williams); and "Capote's Legacy: The Challenge of Creativity and Credibility in Literary Journalism" (Mark H. Masse). (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)

The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads" (Chun-Sik Kim and Yoo-Kyoung Kim); "A Content Analysis of Internet Banner Advertising: Focusing on Korean and U.S. Cultural Differences" (Hwi-Man Chung and Euijin Ahn); "Sneak Attack: Exploring the Effects of Nike and Reebok Sponsorship on Two College Athletic Programs" (Jan S. Slater and Carla V. Lloyd); "Qualitative Evaluation of Print Ads by Assessors Using the Creative Product Semantic Scale" (Alisa White Coleman and Bruce L. Smith); "A Study of the Facets of the 'Country-of-Origin' Image and Its Comparison among Different Countries" (Jang-Sun Hwang); "International Advertising Strategies in China--A Worldwide Survey of Foreign Advertisers" (Jiafei Yin); and "Does Reputation Management Reap Rewards? A Path Analysis of Corporate Reputation Advertising's Impacts on Brand Attitudes and Purchase Decisions" (Jongmin Park, Lisa Lyon, and Glen T. Cameron). (RS)

The International Communication section of the proceedings contains the following nine papers: "Mobile Satellite Communications--From Obscurity to Overkill" (Patricia T. Whalen); "Does Television Cultivate the Image of America in Japan?" (Shinichi Saito); "Linking International News to U.S. Interests: A Content Analysis" (Daniel Riffe); "Colonial Interventions and the Postcolonial Situation in India: The English Language, Mass Media, and the Articulation of Class" (Radhika E. Parameswaran); "Recent Developments in Freedom of Information in Great Britain: A Preliminary Appraisal of the Government's 'Code of Practice'" (Wallace B. Eberhard); "Insurgent Technology: The Political Ramifications of the Internet in Africa" (David N. Dixon); "Japan's Clouded Window: News on NHK and TBS Television, 1993" (Anne Cooper-Chen); "Media Imperialism Revisited: The Countercase of Asia" (Kalyani Chadha); and "Media and the Politics of Citizens' Press Movement in Korea, 1985-1993" (Yung-Ho Im). (RS)