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1. USO DE IMÁGENES DE ARCHIVO EN PUBLICIDAD AUDIOVISUAL: ESTUDIO DE CASOS.

Author

De-la-Cuadra-De-Colmenares, Elena, López-De-Solís, Iris, and Nuño-Moral, María-Victoria

Subjects
*TELEVISION advertising production, *ARCHIVAL footage, *ADVERTISING, *AUDIOVISUAL archives, *BRANDING (Marketing), *TRADEMARKS, SOCIAL aspects
Abstract

Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising. [ABSTRACT FROM AUTHOR]

Published
2014
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