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The local and regional administrations of Valencia, Spain, have been working to position the city, which is the country's third largest in terms of population, as an international destination for luxury tourism through sports mega-events. Valencia's new image as a "mega-events city" has been criticized by citizens and urban-based movements on social and environmental grounds, resulting in various urban conflicts. The aim of this paper is to examine the causes and dynamics of these conflicts in order to understand the discourse and rationales behind the criticism. This will also include an examination of the ways in which these conflicts were managed by the local administration, especially in the months leading up to and during the events, when the city was receiving worldwide media coverage. Researching local print media, we focused on urban conflicts that took place in Valencia between 1995 and 2010. We also looked at the performance of urban-based movements and the administration as conflicting actors. One of the main findings was the strong consensual authoritarianism manifested by the administration and mega-event organizers when making decisions and managing urban conflicts related to mega-events. [ABSTRACT FROM AUTHOR]