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2 results on '"social television"'

1. Las televisiones autonómicas públicas en Facebook. Análisis de la situación de TV3, Aragón TV, TVG y Canal Sur en 2015.

Author

Díaz-Campo, Jesús and Fernández-Gómez, Erika

Subjects
TELEVISION broadcasting, MARKET positioning, TAGS (Metadata), TELEVISION, CORPORATE communications, USER-generated content
Abstract

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2020
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2. APROXIMACIÓN AL USO DE LA SEGUNDA PANTALLA EN LA ESTRATEGIA PUBLICITARIA DE MARCAS DE ÉXITO EN ESPAÑA.

Author

BERENGUEL FERNÁNDEZ, José

Subjects
TELEVISION program reviews, ADVERTISING campaigns, SOCIAL networks, ADVERTISERS, HUMAN beings
Abstract

Copyright of Fonseca: Journal of Communication is the property of Revista Fonseca Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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