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In a panel study where one survey was conducted immediately after a terrorist attack in central Stockholm, with over 20,000 participants, we examine the possibility that first-hand experiences with terror increases effects compared to people located elsewhere in Sweden. We use matching and as-if random variation in our data to identify the effect of personal proximity. While we find that people close to the attack perceived themselves as more affected, attesting to the vividness of the experience, we find no evidence of stronger rally effects, greater outgroup dislike, preferences for security policies or emotional effects. The results challenge previous theories on public opinion change in the aftermath of vivid events. In line with prior research, however, the results indicate that public opinion among people across Sweden did change on a range of issues. These general effects occurred uniformly, regardless of geographic location in the country. [ABSTRACT FROM AUTHOR]