1. The Swiss Broadcasting Corporation (1953-1985): From Virtue to Realism.
- Author
-
Zoller, Pierre-Henri
- Abstract
This discussion of the evolution of the Swiss Broadcasting Corporation (SSR) begins with a report issued in 1953 by a federal commission which strongly influenced the first 15 years of Swiss television. Noting that the Swiss government adopted most of the proposals made in the report, this paper indicates some of the decisions that the Federal Council took in the period from 1953 to 1981. A critique of a report issued in 1985, "The SSR on its way to the 90s," is then presented. This report is characterized as an essay in prospective strategy, which synthesizes in some 40 pages the thoughts of the General Director, Leo Schurmann, and concludes with four theses that purport to be a realistic and resolutely voluntaristic vision of the future of the SSR. Some hypotheses are offered on points that "SSR-90" does not address, and the paper concludes by situating the report in the wider ideological and technological context in which it takes its place. Most of the nine references provided are in French. (CGD)
- Published
- 1986