1. BUILDING AN EXPERIENCE.
- Author
-
Francis, Robert and Harral, Paul K.
- Subjects
SHOPPING mall design & construction ,SHOPPING centers ,BUSINESS failures ,ONLINE shopping ,MARKETING strategy ,BUSINESS success - Abstract
The article focuses on the development and success of shopping malls in Texas. Topics discussed include an outline on the establishment of shopping malls in the state, their closure and conversion, their ability to build relationship with the community for great experience, their marketing strategy, and the emergence of online shopping in the market. INSET: What's in a name?.
- Published
- 2016