1. SUCCEEDING in THE SERVICE BUSINESS.
- Author
-
Zoghi, Ben and Ishfaq, Rafay
- Subjects
DISTRIBUTION (Economic theory) ,BUSINESS research ,DISTRIBUTION planning ,COLLEGE teachers - Abstract
The article talks about the research conducted by Texas A&M University professors Rafay Ishfaq and Ben Zoghi concerning issues faced by distribution companies when managing a fee-based services business model in College Station, Texas. The professors interviewed 15 distribution organizations from two distribution channels, electrical and pharmaceutical, and found that the companies revised every aspect of their business functions, including resource management and sales management.
- Published
- 2007