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The article discusses the business strategy of Dr Pepper Snapple Group Inc. in Plano, Texas. President and chief executive officer (CEO) Larry Young, shares the challenges faced by the company which prompted the management to re-align their brands to cope with the economy's situation. It focuses how the company concentrated on brand development and innovaton, as well as their advertising and marketing efforts. Further information company's products is presented.

The article reports on the debut of Dr Pepper Snapple Group Inc. in Plano, Texas. The company came into existence on May 7, 2008 with its demerger from Cadbury Schweppes PLC and a listing on the New York Stock Exchange. Its portfolio includes carbonated soft drinks, ready-to-drink teas, and other beverages. Corporate president and chief executive officer Larry Young plans a few new launches, further building of the brand and repayment of debt. A brief history of the firm is provided.