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Continuing professional development (CPD) is increasingly seen as an essential driver in raising the standards of teaching and learning in post-16 education and training. Requirements and processes have been set in place by Lifelong Learning UK (LLUK) and Institute for Learning (IfL) to ensure that every teacher engages in CPD--but is it getting the strategic attention it deserves in every organisation? This paper aims to provoke discussion on the issue, question some current shibboleths, identify potential approaches and explore how to make the most out of the new CPD entitlement. It also aims to encourage you, as a professional educator, to begin to apply your expertise about good teaching and learning to your thinking on CPD. The REfLECT tool is appended. (Contains 7 footnotes.)