1. spirit of ADVENTURE.
- Author
-
Cushing, Karl
- Subjects
ADVENTURE travel ,TRAVEL & economics ,TRAVEL agents ,ECONOMICS - Abstract
The article offers the author's insights on the economic opportunities for adventure operators in Great Britain. Topics discussed include the global market spawned by the operators according to the Adventure Travel Trade Association (ATTA), the development of PEAK Adventure Travel Group, a strategic joint venture with Intrepid Travel based in Australia, and adventure travel offered by G Adventures.
- Published
- 2015