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The article features Doctor Ceri Harrop, who is based at the Wellcome Trust Centre for Cell-Matrix Research in Manchester, England. Her decision to pursue a career in respiratory disease research was influenced by her asthmatic cousin. She cites the significance of communicating science to the public to her research. She won a Society of Biology Science Communication Award for her public-engagement work.

The article reports on the enthusiasm of Keith Sharp, the new head of the UK Higher Education International Unit, about the global expansion of the sector. Among Sharp's responsibilities are engaging with vice-chancellors across the country and explaining the British education system to principals of overseas universities. According to him, the internationalization agenda is very much about the social experiences of students.