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The article examines the effect on the mass media industry of its journalism covering the royal wedding of Prince William of Great Britain and Kate Middleton on April 29, 2011. Examples of industry marketing linked to the event are presented, including the distribution of application software for the iPad tablet computer by NBC News which presents nothing but information on the wedding. The possibility that radio broadcasting of the wedding will have strong ratings is considered.

An introduction to the journal is presented in which the author discusses a report about the Cannes Lions International Festival of Creativity, the vote for the British exit (Brexit) while the British advertising industry campaigned for Remain and the Datacenter 2016 report on the annual list of 200 Leading National Advertisers (LNA).

This article focuses on challenges facing newspaper publishers to make better customers out of young men, as of April 2006. Publishers are undaunted as they seek to chisel their way into the young male media routines. It is not easy-Hearst Magazines briefly employed Keith Blanchard, the former Maxim editor in chief, to develop a weekly magazine called Bullet that could play in the U.S. the way that men's weeklies like Nuts and Zoo thrive in Great Britain.

Reports on the decision of publisher Hachette Filipacchi U.K. to suspend the publication of Elle Girl magazine in Great Britain in September 2005. Competition faced by the British teenage girls' magazine market; Comparison between the circulation figures of Elle Girl and rival Cosmo Girl from National Magazine Co.; Increase in the number of paid circulation during the first six months of this year, according to filings with the Audit Bureau of Circulations.