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The emergence of personalised data technologies such as learning analytics is framed as a solution to manage the needs of higher education student populations that are growing ever more diverse and larger in size. However, the current approach to learning analytics presents tensions between increasing student agency in making learning-related decisions and 'datafying' students in the process of collecting, analysing and interpreting data. This article presents a study that explores staff and student experience of agency, equity and transparency in existing data practices and expectations towards learning analytics in a UK university. The results show a number of intertwined factors that have contributed to the tensions between enhancing a learner's control of their studies and, at the same time, diminishing their autonomy as an active agent in the process of learning analytics. This article argues that learner empowerment should not be automatically assumed to have taken place as part of the adoption of learning analytics. Instead, the interwoven power relationships in a complex educational system and the interactions between humans and machines need to be taken into consideration when presenting learning analytics as an equitable process to enhance student agency and educational equity. [ABSTRACT FROM AUTHOR]

Focusing on the UK context, and drawing on freely available information about online learning and the underlying commercial agreements between institutions, Massively Open Online Course (MOOC) platforms and Online Program Management (OPM) companies, this article shows how digitization and universities' global expansion strategies are involved in forms of transnational marketization. In particular, the article shows that the online learning marketplace in the UK shows signs of segmentation, with 'premium' offerings in the high-to-middle tier targeting socially advantaged students-as-consumers, and a bottom region of low-ranking institutions drifting towards low-grade 'unbundled' provision that targets middle-to-low income groups. The article argues that the current global landscape of online education is a shifting, unequal market place, and that more research is needed on how different groups from a range of socio-economic backgrounds successfully or unsuccessfully navigate an increasingly fragmented and 'unbundled' educational terrain. [ABSTRACT FROM AUTHOR]