1. Bullying Discussions in UK Female Influencers' YouTube Comments
- Author
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Thelwall, Mike and Cash, Scottye
- Abstract
Victims of bullying are often reluctant to seek formal support, and instead, internalise their emotions, hindering recovery. Some will subsequently encounter discussions of bullying online, giving them an unexpected opportunity to share their feelings or experience vicarious support. In this article, we investigate reactions to discussions of offline and online bullying in the comments posted to the YouTube channels of 34 popular UK female lifestyle influencers. We used a thematic analysis of keywords associated with comments mentioning bullying to identify bullying-related themes. The almost universally supportive comments position female YouTube influencer channels as sources of unexpected indirect support for victims that professionals may also recommend. The comments also reveal a previously undiscussed strategy for helping victims: abstraction.
- Published
- 2021
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