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1. Commercial WWW site appeal: how does it affect online food and drink consumers' purchasing behavior?

Author

Gregory K. White and Barbara J. Manning

Subjects
*CONSUMER attitudes, *ELECTRONIC commerce, *CONSUMER behavior, *BUSINESS success
Abstract

Discusses the results of an online survey of consumer attitudes toward selected online storefronts in the United States. Relationship between consumer attitudes toward a commercial online site and likelihood of purchase; Demographic factors which are related to online purchasing behavior; Limitation on the success of online firms.

Published
1998
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